Best cold email tool for agencies (2026)
7 senders priced for 5 seats, 30 mailboxes and 20,000 contacts a month.
Short answer: For agencies (5 seats, 30 mailboxes and 20,000 contacts a month), the cheapest plan that fits is Smartlead Pro at $94.00/mo ($3.13 per mailbox), then Instantly at $97.00 and Saleshandy at $99.00. 1 tool has no listed plan for this setup. Last updated .
| # | Tool | Cheapest fitting plan | Monthly cost | Per mailbox | Inbox tests | Trial / refund |
|---|---|---|---|---|---|---|
| 1 | Smartlead | Pro | $94.00 | $3.13 | 87.4–91% (3 tests) | 7 days (new), 3 days (renewal) |
| 2 | Instantly | Hypergrowth (Outreach) | $97.00 | $3.23 | 81–89% (4 tests) | None |
| 3 | Saleshandy | Pro | $99.00 | $3.30 | no data | 10 days (new), 5 days (renewal) |
| 4 | Apollo | Basic (unverified) | $325.00 | $10.83 | no data | Free plan + trial |
| 5 | Lemlist | $345.00 | $11.50 | 74–88% (3 tests) | 14-day trial | |
| 6 | Woodpecker | Usage-based (per contacted prospect) (unverified) | $1,530.00 | $51.00 | no data | 14 days or 100 emails |
| Reply.io | no listed plan fits | – | – | no data | 14-day trial |
List prices, monthly billing, add-ons excluded. Amber = unverified. Clay is a data tool and is left out.
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Frequently asked questions
What is the best cold email tool for agencies?
For agencies (5 seats, 30 mailboxes and 20,000 contacts a month), the cheapest plan that fits is Smartlead Pro at $94.00/mo ($3.13 per mailbox), then Instantly at $97.00 and Saleshandy at $99.00. 1 tool has no listed plan for this setup. We rank on list price; check deliverability tests and refund terms too.
Which tool has the lowest cost per mailbox for agencies?
Smartlead at $3.13 per mailbox per month with 30 mailboxes.
Which of these tools refund unused time?
Smartlead: 7 days (new), 3 days (renewal); Instantly: None; Saleshandy: 10 days (new), 5 days (renewal); Apollo: Free plan + trial.
Why do some tools show no price?
Reply.io: no plan in our data covers 5 seats, 30 mailboxes and 20,000 contacts a month at list price, so you would need to contact sales or buy add-ons.
Price changes, before your renewal.
One email a month when Instantly, Smartlead, Apollo, Clay, Lemlist, Reply.io, Saleshandy or Woodpecker change pricing or policies.
This placement is available. Clearly labeled, never mixed into rankings or data.