Pricing
Pricing, tool by tool.
8 tools, each with every plan, limit and annual price.
Short answer: Entry prices run from $39/mo (Smartlead) to $185/mo (Clay) across the 8 tools we track; Woodpecker is usage-based. Last updated .
Woodpecker pricing from usage-based (no fixed monthly plan)Smartlead pricing from $39/mo (Base)Saleshandy pricing from $41/mo (Starter)Instantly pricing from $47/mo (Growth (Outreach))Reply.io pricing from $59/mo (Email Volume (entry), unverified)Apollo pricing from $65/mo (Basic, unverified)Lemlist pricing from $69/mo (Email)Clay pricing from $185/mo (Launch, unverified)
FAQ
Frequently asked questions
Which cold email tool has the lowest entry price?
Smartlead Base at $39/mo, checked 2026-10-16.
Where do these prices come from?
Each vendor's official pricing page, read on the check date shown. Values we could not confirm there are marked unverified.
Newsletter
Price changes, before your renewal.
One email a month when Instantly, Smartlead, Apollo, Clay, Lemlist, Reply.io, Saleshandy or Woodpecker change pricing or policies.
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