Clay vs Apollo (2026)
Plans, limits and refund terms for Clay and Apollo, each with a source. Clay pricing is marked unverified.
Short answer: Clay is a data/enrichment tool, while Apollo is a data+sender tool, so they are usually paired rather than swapped. Clay starts at $185/mo (Launch, unverified) and Apollo at $65/mo (Basic, unverified); Clay pricing is unverified on its official page. Clay offers a 14-day trial; Apollo: Free plan + trial. Last updated .
Data tool vs sender.
Clay enriches and builds lists; senders deliver the emails. Many teams use one of each.
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This placement is available. Clearly labeled, never mixed into rankings or data.
Plans
- Clay Launch: $185/mo (unverified), data credits: 2,500. Not a sequencer-first tool; 'contacts' modeled as 2,500 data credits/mo. DISAGREEMENT on official page: plan card shows $167/mo, FAQ says 'starting at $185/mo', sub-components list $60 actions + $125 data credits = $185. Unlimited seats. Source, checked 2026-10-16.
- Clay Growth: $495/mo (unverified), data credits: 6,000. Card $446 vs FAQ $495 ($205 actions + $290 credits). 6,000 data credits/mo. Source, checked 2026-10-16.
- Apollo Basic: $65/mo/seat (unverified), contacts: Unlimited. Official page is JS-rendered (prices not readable). Price from third-party guides (Salesmotion, Argorant, Cleanlist agree). 2,500 credits/mo per seat on monthly billing. Mailbox limits per seat not modeled. Source, checked 2026-10-16.
- Apollo Professional: $99/mo/seat (unverified), contacts: Unlimited. Third-party sourced; Cleanlist reports 5 mailboxes on Professional. Source, checked 2026-10-16.
Refunds
- Clay: Fees non-refundable except as set out in the Agreement; auto-renews; cancel by email or in-app. Downtime >6h earns 5% service credits (no cash). Trial/window: 14-day trial. source
- Apollo: Cancel anytime; cancellation effective end of plan term. Downgrades immediate, no refunds for unused time. Annual can't be downgraded mid-cycle. Trial/window: Free plan + trial. source
More on these tools
Frequently asked questions
Is Clay or Apollo cheaper?
By entry plan list price: Clay $185/mo (Launch, unverified), Apollo $65/mo (Basic, unverified). Clay plans are priced on data credits, not sending volume, so a like-for-like cost comparison is not possible from our data.
What is the difference between Clay and Apollo?
In our tracker Clay is categorised as data/enrichment and Apollo as data+sender. Clay has no third-party inbox-placement tests in our data; Apollo: no data.
What is Clay's refund policy?
Clay: Fees non-refundable except as set out in the Agreement; auto-renews; cancel by email or in-app. Downtime >6h earns 5% service credits (no cash). Trial/window: 14-day trial.
What is Apollo's refund policy?
Apollo: Cancel anytime; cancellation effective end of plan term. Downgrades immediate, no refunds for unused time. Annual can't be downgraded mid-cycle. Trial/window: Free plan + trial.
How much does Clay cost?
Clay plans as checked 2026-10-16: Launch $185/mo (unverified); Growth $495/mo (unverified).
How much does Apollo cost?
Apollo plans as checked 2026-10-16: Basic $65/mo/seat (unverified); Professional $99/mo/seat (unverified).
Price changes, before your renewal.
One email a month when Instantly, Smartlead, Apollo, Clay, Lemlist, Reply.io, Saleshandy or Woodpecker change pricing or policies.
This placement is available. Clearly labeled, never mixed into rankings or data.